Dex (YC S19) – personal CRM that reminds you to keep in touch

Hi HN!

I’m Kevin, founder of Dex ( Dex is a personal CRM that reminds you to keep in touch with people you might otherwise forget.

I started working on Dex because I felt like I was falling out-of-touch with people I cared about. I wanted to be aware of “how long it had been” and more proactive about maintaining my relationships.

Looking to solve this problem, I tried data tools like Airtable, Notion, and Google Sheets. It was easy to setup a sheet to track relationships, but I eventually found these tools difficult to keep up with. I’d end up procrastinating on updating my records and would rarely find the time to revisit them.

Dex is a personal CRM that aims to be simple, intuitive, and accessible. To get started, users sign up for a web application that connects with their Google contacts and calendar (and optionally Facebook and LinkedIn data). With this information, Dex suggests people to contact every day. Over time, these suggestions become better as users customize how frequently they’d like to reach out.

Dex includes the functionality you might include from a CRM: logging notes, setting reminders, and organizing contacts. A feature which makes Dex unique is a Chrome extension, which allows you to view relationship history and add people without leaving social networking sites like LinkedIn, Messenger, Twitter, and Facebook.

Most people realize the value and fulfillment that come from maintaining relationships, but occasionally still fall out of touch due to forgetfulness. Dex helps these people with a system of regular reminders to keep in touch. I’ve noticed many people already have their own ‘system’ for managing relationships, and I’m always interested in hearing about different people think about dealing with staying on top of relationships.

I’d also welcome any other feedback about Dex! Feel free to also email me directly at kevin [at] getdex [dot] com. Thanks for your attention! :)

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andrey azimov by Andrey Azimov